Ivy League by ARTHUR

ARTHUR is a mix between bedroom pop and weird-pop, always coming up with the most unexpected beats. “Ivy League” is one of his most popular songs, and also a personal favorite of mine.

The visual treatment of this music video is semi-kinetic typography, old-school academia, and made with vintage themed 2D assets. Some visuals will also be unexpected and weird, to mimic the style of the artist. The type used is a tall, elegant serif.

 

Process

type explorations

original style frames

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