Ivy League by ARTHUR
ARTHUR is a mix between bedroom pop and weird-pop, always coming up with the most unexpected beats. “Ivy League” is one of his most popular songs, and also a personal favorite of mine.
The visual treatment of this music video is semi-kinetic typography, old-school academia, and made with vintage themed 2D assets. Some visuals will also be unexpected and weird, to mimic the style of the artist. The type used is a tall, elegant serif.
Process
type explorations
original style frames
